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cus. · l'atelier · paris
build #041 · yamaha XJR1300
custom builds · since 2011

a motorcycle built
around your vision.

Bad Winners designs and manufactures bespoke motorcycles for those seeking a coherent, ambitious, and uncompromising project.

who this is for

not for everyone.

We select projects we believe in. That filter exists to protect the work — yours and ours — and to keep every build held to the same standard.

01

a unique motorcycle.

For clients seeking a one-of-a-kind machine — not a trim level, not a tuning kit.

02

ambitious visual direction.

You bring a vision. We bring methodology, references, and the team to realize it.

03

premium budgets.

Builds start at ~€15,000 and scale with ambition. We are transparent at the brief.

04

serious timelines.

A full custom takes 6 to 12 months. Quality is non-negotiable; the calendar reflects it.

offer · 3 tiers

three ways
to commission.

From a design study to a frame-up rebuild — pick the tier that matches your ambition. Pricing is transparent from the brief.

tier · 01

motokit custom.

budget
from €5,000
timeline
4 → 8 weeks

Pre-production MotoKit setup

  • +Plug&play parts
  • +paint & material spec
  • +BW motokit
  • +workshop execution
enquire →
tier · 03

full custom build.

budget
from €40,000
timeline
12 months

The ultimate expression. Complete teardown and bespoke engineering.

  • +moodboards & references
  • +silhouette + cockpit study
  • +paint & material spec
  • +final renders for execution
enquire →
process · 5 steps

from brief
to road test.

Methodology, not improvisation. Every project follows the same five-stage process — adapted to the tier.

01

brief.

You submit your project, base bike, vision, budget, timeline.

02

qualification.

We review and respond within 5 working days. If aligned, we schedule a call.

03

design direction.

2–6 weeks of moodboards, silhouette study, paint & material spec.

04

production.

Build executed in our paris atelier. Weekly updates, milestone reviews.

05

delivery.

Final road test, numbered & signed, delivered or shipped worldwide.

budget · timeline

starting from
~€15,000
— 6 months min.

A 50% deposit is required upon project validation. Final balance is split across milestones. We are transparent on pricing from the first call — no surprise quotes mid-build.

50%
deposit
25%
milestone
25%
delivery
why bad winners
"A great build requires more than good taste. It requires methodology, sharp visual culture, and the ability to execute a design from the first sketch to the final road test."
walid · founder · bad winners
since 2011
paris atelier
+150 builds
delivered
6 / yr
selected
100%
in-house
portfolio · selected

selected builds.

Explore selected builds engineered in our parisian workshop.

view full portfolio →
build #103· Motokit

Pegasus

base · Royal Enfield Continental GT
build #012· full custom

Skin milk

base · Kawasaki W650
build #021· full custom

Zero Gravity

base · Triumph Thruxton 900
inquiry · brief submission

tell us about
your project.

Define your base bike, budget, and vision. We review every submission and respond within 5 working days.

about you
about your project
faq

any questions.

enquire

ready to build
something serious?