BAD WINNERS is a design and engineering company for motorcycles, parts, and instruments.


Our Story

Bad winners is a Parisian custom motorcycle brand created in 2011 by Walid Ben Lamine in a spirit of craftsmanship and DIY. Over the years it has established itself as one of the main French references as indicated by its regular appearances in specialized media outlets: Auto-Moto (M6 – FR), Bike Exif, Motoheroes, Built Magazine or PetrolHead and its numerous collaborations with major manufacturers like: Honda - Yamaha - Royal Enfield - Ducati - Sc-Project.Typography


Our Philosophy

We offer a renewed vision of motorcycle design and an aesthetic resolutely turned towards the future and in adequacy with its time.

Whether through sharp lines and raw, minimalist aesthetics as with the Apex 2.0, the Ducati Scrambler or through a retro and elegant inspiration with the Zero Gravity, Muscle retro or Sprint Dolomite models.